Personality, Character or Gaffe? Social Media Tone.

Personality, Character or Gaffe? Social Media Tone.

0 0 8 months ago
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We discuss a very specific social media post from a major brand that completely misses the mark (and why). Some things don't translate so well on social media, like humor and sarcasm. A great example is this tweet from the UPS Store at Christmas (2018): "If your child addresses a letter to the North Pole, you can leave it with us. We do shredding."



Really UPS? That's more Grinch than Christmas



The problem(s) with this tweet are many. First, it's not authentic to ... See More

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